INCIDENCIA DEL MANEJO ADECUADO DE COMUNICACIÓN EN EL DESARROLLO DE LIDERAZGO EFECTIVO, EN LOS PROCESOS DE LA ULEAM EXTENSIÓN BAHÍA DE CARÁQUEZ

Abstract

Communication is a necessary tool to achieve business objectives, and to achieve success, an effective leader must be established that promotes and manages to strengthen internal and external institutional communication while at the same time preventing or overcoming existing barriers to successful communication. For institutions of higher education, communication and effective leadership are part of the transformation of processes that improve and raise quality in education and evaluation indicators. The objective of the research is to determine the level of incidence of communication in the development of effective leadership in the processes of University Laica Eloy Alfaro of Manabí, Bahía de Caráquez campus, evaluating the effectiveness of the same in the fulfillment of the goals and objectives of the institution. The information was collected from the teaching, administrative and service personnel; during the second half of 2016, tools such as surveys, interviews, sampling, reliability and validity analysis were used, and for the processing and analysis of information,