DIAGNÓSTICO DEL PROCESO DE LA COMUNICACIÓN ORGANIZACIONAL ENTRE EL PERSONAL ADMINISTRATIVO EN UNA UNIVERSIDAD PRIVADA DE ECUADOR

Abstract

The institutions of higher education in Ecuador, currently are based on standards that allow them to be competitive in terms of professional specialization, more prepared teachers, quality infrastructure and well equipped. In addition, they increase their local and international positioning. The objective of this research is to determine the characteristics of the organizational communication attributed to the culture of the Salesian Polytechnic University. The applied research method is a descriptive one, which collects data through a Likert assessment questionnaire. The sample was collected in one hundred employees from different administrative areas. The results and conclusions obtained determine the errors of organizational communication in the institution. The purpose of this research is to describe the importance of organizational communication on the administrative staff through the application of tools and strategies such as; assertive communication, improvement and management of strategic processes of human talent, among others.