ANÁLISIS DE LA MULTIMEDIALIDAD EN LAS VERSIONES DIGITALES DE EL UNIVERSO Y EXPRESO. CASO: GUSTAVO QUINTEROS, NUEVO ENTRENADOR DE ECUADOR

Abstract

The use of multimedia has traditionally been considered one of the basic characteristics of digital journalism. In recent years, there has been further development of the press in Internet and a change in the habits of media consumption has not gone unnoticed by the Ecuadorian digital media; However, incorporation and enrichment news on digital versions of Ecuadorian daily does not have a significant use of options that gives the network and efficient exploitation of multimedia resources such as video, image, audio, animation and computer graphics. In digital versions of national newspapers selected for this study: The Universe and express, through observation methodology, collection, review and analysis of published about the appointment of Gustavo Quinteros news as the new national coach of Ecuador published between January 29 and February 4, 2014, a need for greater exploitation of multimedia resources in over ten notes made between the two media. Therefore, this study's main objective is to determine what other resources could get used to enrich the sports news analyzed in both newspapers. Additionally, to establish whether the resources used are essential elements in understanding and enrichment of news; and observe how the multimedia options are exploited by the two media.