ANÁLISIS DE LOS MERCADOS POTENCIALES PARA LA EXPORTACIÓN DEL MANGO ECUATORIANO

Abstract

Mango is the main non-traditional Ecuadorian export fruit whose main destination is the USA. US business relations with Latin America, generate uncertainty in the country due to the new tariff policies that have been implemented due to the current political change. The possibility of reinforcing commercial markets with the five main importers of mangoes will be analyzed through an analysis of non-traditional fruit imports in these countries. Also, it will be compared the consumer preferences at the time of choosing mangoes through the information of the mangoes buyer profile provided by the website of Pro Ecuador. It is suggested some recommendations for gaining competitive advantage in international markets through a study reinforced in the theoretical framework of the Ecuadorian mango exportation and an analysis of the world mango market. The methodology applied was qualitative with a descriptive, comparative and analytical approach. It was found that it is possible to strengthen the exportations of Ecuadorian mangoes to The Netherlands, Germany, United Kingdom, China and France.