ANÁLISIS DEL PERFIL Y PREFERENCIAS DEL USUARIO DE VUELOS NACIONALES: CASO DE LA RUTA GUAYAQUIL–QUITO

Abstract

Nowadays the domestic air route Guayaquil - Quito is the second with major national demand, for which, it has been considered relevant to develop a research that allows to establish the profile and preferences of the passengers who frequents this route to offer a clear idea to the groups of interest about who are they and what they’re looking for when they travel. To achieve that, the research was carried out in the International Airport José Joaquín de Olmedo of the city of Guayaquil through surveys to the users of the route. The survey design consists of three parts; the third one was based on the AIRQUAL model, the tool allowed to obtain demographic information, profile and preferences. It was thus concluded that users are mostly male, they’re residents of Quito City and have an academic formation of third level, they work in private sector and their monthly incomes exceeds $2.000,00 USD. Related to their displacements, trips are done for work/business and financed by companies; tickets are purchased through travel agencies and paid through credit cards.