ANÁLISIS DEL IMPACTO DE UN EMPRENDIMIENTO TURÍSTICO EN LA COMUNIDAD. EL CASO DE LA HACIENDA LA DANESA

Abstract

Today, tourism is widely recognized nationally and worldwide as a generator of wealth, progress and development of communities and populations sector; both in economic, social and environmental and cultural. In this context the importance of social responsibility in an environment of sustainability of the activity in medium and long term is highlighted. Here the perception becomes important stakeholders as a definitive tool to know not only the acceptance of the undertaking, but above all its implications and impacts. In this paper presents the case of the entrepreneurship called "Hacienda Danesa", with a primary objective to analyze the perception of the community about their impacts. The main result shows a positive outlook on tourism in general, so it is a catalyst for community activity. As a final recommendation is proposed that despite these results, do not have tourism as a potential lifesaver, but a contribution to overall growth.