IMPACTO DE LAS ACTIVIDADES TURíSTICAS EN EL BARRIO LAS PEÑAS

Abstract

“Las Peñas” neighborhood is a tourist emblematic attraction of the city of Guayaquil visited by national and foreign tourists. It is a Cultural Heritage of the country and is the second attraction most visited of the city after “Malecón Simón Bolívar”. It is known by its colonial architecture, centers of entertainment / recreation and cultural events. The present research seeks to determine the impacts that tourism has in the Neighborhood “Las Peñas” exposed from the perspective of the local residents. To achieve that, 24 Likert-type perception surveys and 2 interviews with involved tourism stakeholders were carried out, which resulted in that for the inhabitants of the Las Peñas neighborhood, tourism is an important source of income for the place and it generates a significant impact in their economic development, being an important positive impact the improvement of basic services (water, electricity, sewer, public baths, streets, gardens) and the principal negative impact is the excessive increase in the prices of the products and services offered in the neighborhood.