LA APLICACIÓN DEL NEUROMARKETING EN LA DECISIÓN DE COMPRA DE VESTUARIO POR LAS PERSONAS NO VIDENTES

Abstract

At present the decision of purchase of the consumers towards a product happened of being determined by the prices, promotions and his quality, to a stage of decision based on the experience by means of which the consumer generates a link with the above mentioned product and especially with the brand. The way of reporting influences directly the advertising efficiency of the campaigns.The sensory stimulation is capable of generating emotions and sensations in the subject doing that this one receives information of an unconscious way. The intention of this work is to analyze the influence of the Neuro Marketing on the decision of purchase of the persons that cannot see.The methodology that goes away to apply on the topic of the neuromarketing applied in the blind persons, will be the qualitative method. One concludes that the blind persons it suffers needs on not having been able to see what they are buying, for what it makes necessary that always they are accompanied or sellers know how to provide an excellent deal.