ANÁLISIS DEL MARKETING INTERNO Y SU INCIDENCIA EN LOS TRABAJADORES DE LA PLANTA DEGEREMCIA, CASO NATURÍSSIMO

Abstract

Nowadays clients are more complex in their preferences, making the work of the employee more difficult when providing services. Due to the lack of training in the human part of the company. The objective of the research is to analyze the strategies, tools and methods that are used in internal marketing. Follow up of the request of a case study about the company Study of the technique of the survey in order to verify and the employees turned to Naturísimo in a company with emotional value achieving the improvement of their working environment. So it was concluded that employees raised teamwork, thus becoming brand ambassadors when recommending it.