LA IMPORTANCIA DE LA GESTIÓN ESTRATÉGICA EN EL DESEMPEÑO DE LAS PYMES DE LA INDUSTRIA MANUFACTURERA EN LA PROVINCIA DEL GUAYAS

Abstract

Nowadays, SMEs are indispensable in the growth of an economy. For that reason, it is important to consider that tools implemented in strategic management increase the performance of these companies and allow them to be efficient. The main objective of this academic article is to determine the importance of organizational strategic management as an implementation model for SMEs in the manufacturing industry in the province of Guayas. Likewise, the problems that affect the development and growth of these SMEs will be identified, and the organizational factors that drive the efficiency of organizational strategic management will be determined. To achieve this, surveys were carried out on a sample of 41 SMEs from this sector. The results showed that strategic management effectively increases the performance of manufacturing SMEs in the province of Guayas. Also, it was determined that the biggest problem is the limited capacity for innovation.