EL VALOR COMPARTIDO A TRAVES DE NEGOCIOS INCLUSIVOS COMO ESTRATEGIA DE DESARROLLO EMPRESARIAL EN EL ECUADOR.

Abstract

Due to the economic and social crisis in Ecuador and increasing market competitiveness, the need for companies to generate innovative and socially responsible solutions that allow sustained business development is eminent. In this academic work, the search and implementation of effective strategies for social issues is granted to the institutional actor with the higher level of competencies, being the private sector, the agent best qualified to carry out this role. This research presents a study of 30 national companies with inclusive business projects in operation to analyze the factors that determined the inclusion of people from the base of the pyramid to the value chain of these companies a successful business development strategy in Ecuador. Theory of inclusive business is analyzed, the cycle of evolution of the idea of working with poor people and the power that private companies have in the implementation of these inclusive ventures.