ENTRADA DE EMPRESAS TRANSNACIONALES EN EL SECTOR CACAO , Y SUS EFECTOS SOBRE LA PARTICIPACIÓN DE MERCADO DE EMPRESAS ECUATORIANAS CACAOTERAS PERÍODO 2010-2016

Abstract

The paper focuses on the analysis of the entry of transnational companies in the cocoa sector, and its effects on the market share of national cocoa companies, period 2010-2016, to verify how the entry of these international companies influenced in The performance of national companies, which were the most recognized in the cocoa sector. To this end, secondary sources were used to study the statistics of metric tons exported, to measure the impact of transnational and national companies. Within the study, it was possible to verify that, in fact, the appearance of national transactions affected the development of the nationals, because they had their own fields of production, greater recognition in the market, and resources and contacts to execute exports . Based on this, it was concluded that national companies should impose efforts and strategies, not to be tarnished by these more developed.