EL EMPLOYER BRANDING COMO GENERADOR DEL COMPROMISO EN LA ATRACCIÓN Y RETENCIÓN DE TALENTO, UNA REVISIÓN CONCEPTUAL.

Abstract

Organizations and staff consider that the monthly remuneration and extra monetary incentives are only part of the strategy to attract and retain highly competitive and motivated personnel. A dynamic exchange between the organization and its personnel is crucial for staff development and company stability; as a result, developing Employer Branding generates an intangible value positioning the company with a competitive advantage. Currently there are companies that recognize the importance of the implementation of employer branding in order to position themselves as exceptional employers, so much so, that many companies have sought to implement this dynamic; to be at the top, to be recognized as one of the best places to work. Also, the new relationship growing between employee and employer by branding, aims at attracting and retaining talent as it works with the image of the organization and deeper commitment develops. Therefore, is done with qualitative methodology to be conceptual review, and research will present the basics of Employer Branding, its elements and success stories, also, conceptions and theories about commitment and its elements will be reviewed. It is my intention to offer arguments proving that Employer Branding be considered a vital part in the strategy of the Human Resources, to create the value proposition to employees and solidify their work commitment and reach the full fulfillment of the organizations vision.