LA RELACIÓN ENTRE LA COMUNICACIÓN INTERNA Y EL CLIMA LABORAL: ESTUDIO DE CASO EN PYMES DE LA CIUDAD DE GUAYAQUIL.

Abstract

The internal communication for 30 years has been the object of study in small and large companies for their important contribution in the operation and for the achievement of the objectives in them. In the present research the objective is to present the relationship between the internal communication and work climate in the Pymes Ecuainsetec and Zion; For this, a review of the internal communication literature, its origins, typology, concepts and its influence with organizational culture, identity, image and work climate has been carried out; In addition, a structured questionnaire with a Likert scale was applied to diagnose the current situation of internal communication and the factors that affect the work environment in Ecuainsetec and Zion. Of the results achieved; And also with the Pearson correlation coefficients obtained, a strong association was obtained between the analyzed variables, it is concluded that there is a relationship between the internal communication and the labor climate in the companies mentioned above.