“INCIDENCIA DEL COMERCIO ELECTRÓNICO PARA EL DESARROLLO DEL COMERCIO EXTERIOR EN EL ECUADOR”

Abstract

This research has as main objective to determine the impact of electronic commerce in the period 2013 - 2014 in the country and analyze how using this tool can improve and encourage foreign trade through the implementation of new technologies that increase corporate profits; actually is very easy to access internet not only through computers, also with new electronic devices such as smartphones, tablets, laptops, etc., with that ease access, it can become a very effective channel of promotion, marketing, distribution and positioning of products and services. The statistical methodology used in this investigation allowed through surveys to find that acceptance towards e-commerce is very good in Ecuador, and this is something that small, medium and large companies could take advantage of when they are doing business. Thanks to emerging technologies geographical barriers are removed, that´s why large and small entrepreneurs can capture a larger share of the local market and enter the global market which is one advantage that increases the level of sales due to the ability of million of users and online shoppers to make transactions at all the time in different parts of the world.