PREFERENCIA VEHICULAR DE ACUERDO AL NIVEL DE INGRESOS PARA CLIENTES DE DEALER DE LAS AMÉRICAS

Abstract

The development of the automotive sector in Ecuador is a highly competitive environment constantly exposed to changes in their business development parameters determined by customers, and in turn by national policies, noting in this parameter: import restrictions, taxes, among many parameters. As such, it is necessary that every day they are implemented and increasing tools to stay ahead in the development of this type of company as such, in Dealer Of the Americas is constantly maintained a guideline for growth in the company, being this the main reason of commercial research and practical use for it; through this work is to determine three key parameters for this company as: Knowing the socioeconomic level of the customers you have, quantify purchasing preferences vehicles in customers, and aims to identify the relationship "if exist"socioeconomic status of customers and their preference at the time of vehicle purchase.