LA COMUNICACIÓN INTERNA Y SU INCIDENCIA EN LA MOTIVACIÓN LABORAL DE LOS FUNCIONARIOS DEL ÁREA ADMINISTRATIVA DE LA ESCUELA SUPERIOR POLITÉCNICA AGROPECUARIA DE MANABÍ

Abstract

In all aspects of daily life comes the urgent need to communicate, this requires various factors that enable communication to be effective and permanent, also a constant evaluation and redesign to suit the needs and requirements of this competitive and changing world. Many studies point to communication as the key factor of organizational success and efficient performance of human talent is the same as closely related to work motivation. The purpose of this work is to determine the different channels, physical and digital tools considered internal media employed in the Escuela Superior Politécnica Agropecuaria de Manabí, know the level of work motivation of staff in the administrative area, and its origin. Through this research it was learned that the feedback is the instance of communication that makes it possible to evaluate if your message was properly understood, thus increasing effectiveness. Also, the conceptualization of organizational communication with a focus on internal communication, work motivation and their characteristics are analyzed, and what constitutes for organizing the relationship between the two. The results show that it is possible to obtain a high level of work motivation when appropriate tools and internal communication line used.