LA COMUNICACIÓN EN LOS EQUIPOS DE TRABAJO EMPRESARIALES Y SU RELACIÓN CON LA PRODUCTIVIDAD LABORAL, UNA REVISIÓN TEÓRICA.

Abstract

The constant generational changes, technological changes and external factors to which companies are subject today have created the need to penetrate methods and communication routes that shorten distances, speed decision making and facilitate the creation of synergy in the work teams. The objective of this study is to describe the conceptualisation of organizational communication and its strategic planning in business work teams, in order to determine their impact on labor productivity. The applied methodology is qualitative. In addition, a theoretical review was carried out, whose information exposes the perspectives of several authors on the different concepts and approaches of organizational communication, media, ICTs and the different relevant aspects of labor productivity. The search criteria were the synergy of business work teams and the organizational scope in databases such as EBSCO and PROQUEST. As a result, the different techniques and strategies on communication applied in companies are tools that facilitate the exchange and flow of information in work teams, influencing labor productivity, which leads to the conclusion that organizational communication promotes The fulfillment of objectives and if it is adjusted to the business standards and aligned to the strategy of the company, will influence to the extent that is allowed to him in the action of the workers.