USO DE LAS REDES SOCIALES COMO HERRAMIENTA DE TRABAJO EN LAS EMPRESAS DEL SECTOR CENTRO DE LA CIUDAD DE GUAYAQUIL

Abstract

The purpose of this study was to know about the background of the use of the so-called social networks as working tools in companies. As an antecedent to the study carried out, it can be mentioned there is an increase in the use of this way of online communication at enterprise level due to the benefits that this provides, mainly in connectivity and interactivity. However, the use of social networking as a tool for work does not always provides the desired results because in many occasions they are not given the proper use, consequently it is important to analyze the impact of the use of social networking at business. This actual research was field and documentary, already used primary and secondary sources of information, which had allowed the support of the results obtained. The participants for gathering information were corporate executives, as well as employees who were rescued from the current management that they have with the use of social communication networks; it was taken as an object of study of businesses located in the central sector of the city of Guayaquil, to be regarded as the business district for the city. In addition, it was necessary to discuss in a widespread manner working with ICT (information and communication technologies) and the social transformation, economic and cultural of these, by the great world connection that allowed in the exchange of data. The obtained results allowed identifying that in most cases there is an improper use of social networks in workplace, a situation attributed to a number of factors.