ANÁLISIS DE LA COMPETITIVIDAD SISTEMICA DEL TURISMO EN MANABÍ-ECUADOR, DURANTE EL PERIODO 2008-2013

Abstract

This academic paper aimed to analyze tourism in Manabi from the systemic approach and its contribution to tourism competitiveness of Ecuador, 2008-2013. For this purpose we take the National Plan for Good Living that establishes that by 2013, around 40% of Ecuadorian exports will be for services and participation in them an important tourism. Which means that each of the provinces identify and develop tourism assets in addition to design specific products for commercial exploitation. The main findings were: i) Between the years 2009 to 2013, Ecuador climbed positions in the global tourism ranking based on the improvement of the legislation, the environment, health, transport infrastructure, the price level compared to international levels , human and natural resources; ii) Manabi province is the third largest population, and has tourist assets mainly coastal and marine type while not technically exploiting these resources; and iii) actions by local governments are limited to national promotion.