“LA INCIDENCIA DEL CONOCIMIENTO TÉCNICO Y DE MERCADO EN LOS PEQUEÑOS PRODUCTORES DE CACAO, EN LA CIUDAD DE SANTA ROSA PROVINCIA DE EL ORO”

Abstract

The article presents research on the impact of technical and market knowledge have small cocoa farmers in the city of Santa Rosa, province of El Oro, in order to diagnose the weaknesses present business processes and socioeconomic development this group of people engaged in agriculture. Keep in mind that in Ecuador about 90 % of producers are small , ie with less than five hectares for production. They are characterized by family businesses run by people who have devoted several years to agriculture, usually inherit the land and the business of parents or relatives. The results show several shortcomings in the area, mainly in the processes of production and marketing, which threatens the sustainability of the cocoa sector in this part of the province of El Oro. You need to generate development strategies to improve the lives of families who depend on this economic activity as a source of direct income.