ESTRATEGIAS DE ASOCIATIVIDAD PARA PROMOVER EL DESARROLLO DE LA COMUNA LIBERTADOR BOLÍVAR EN LA PROVINCIA DE SANTA ELENA

Abstract

This research paper aims to analyze the current situation of the Commune Libertador Bolívar, in the province of Santa Elena, and to identify the causes and 2 consequences of the slow economic development of those engaged in the manufacture of handicrafts. The mains leaders of the community have been interviewed, and they describe the progress they have had as a community institution in the last ten years; the author interviews some artisans from Libertador Bolívar who share the challenges of their work; it studies the main concepts of associativity, inclusive business to be introduced to the artisans in order to create a trade model. Through this project the author will demonstrate that the craftsmen of Liberator Bolivar possess great skills and even though their work is undervalued in the local market, in foreign countries has a greater chance of success and it will be proposed to form an alliance between artisans, private enterprise and government to boost its export business.