ANÁLISIS DE FACTIBILIDAD PARA LA ELABORACIÓN Y VENTA DE ARROZ COCIDO CON VALOR AGREGADO

Abstract

The project is based on developing a feasibility analysis for processing and sale of cooked rice regarding your innovative idea to create a line of value-added products. For many years , the packaged products are part of internal trade in supermarkets and commissaries of the major cities of the country , however , most related to fruit and vegetable packaging , the aim with these new products , such as the packaged foods is prepared to break the traditional patterns of these industries , giving totally new products for a large applicant sector by foreign customs . Through an analysis of the optimal technique for generating this new product, a quantitative and qualitative research was conducted to determine the characteristics of the target market, enabling the design of a marketing plan for marketing. Finally a financial assessment, by projecting a cash flow, getting the IRR and NPV, enabling optimal display production points and generate the expected profit for the company. The positive results of the investigation confirm the feasibility of the production of this product for the company.