ANÁLISIS COMERCIAL PARA EXPANDIR LA CUOTA DE MERCADO DE LA EMPRESA “COMPUONE” DE GUAYAQUIL ARTÍCULO ACADÉMICO QUE SE PRESENTA COMO REQUISITO PARA OPTAR EL TÍTULO DE INGENIERO EN CIENCIAS

Abstract

Compuone is a first generation family business established in the Guayaquil business sector for more than two decades; currently the company offers a variety of technological products for sale, although despite its considerable commercial experience, the company has failed to achieve a significant market share and hasn’t developed a commercial diagnosis concerning the current situation of its customers. For this reason an analysis of the target market was developed through phone calls to existing customers and through field interviews with the individuals of the area. Once the information was gathered and processed, the company will have enough inputs for the development at their expense and responsibility of a preliminary diagnosis of their commercial activities. In addition, the company will be able to evaluate and identify the attributes that consumers will consider when choosing a technology service provider. Therefore, the results of the proposed management statement, allowed the company to consider more focused approaches to customer preferences in order to establish the appropriate business strategy to the target market.