“ANALISIS DE LOS INDICADORES DE COMPETITIVIDAD DEL INVERSIONISTA BANANERO EN LA PROVINCIA DEL GUAYAS – ECUADOR”

Abstract

We analyze the different risks of the investor in the banana industry in the province of Guayas along with the actual export capacity in its production structure for the sector. Currently there are laws regulating the market in order to find an incentive and encourage production in this sector, however the result was not expected because the producers do not agree with the minimum price received by exporters, incorporated in this context that most exporters do not meet the previously established agreements, which generates a strained relationship in the process of exporting producer. A review of the production structure and details of the full operational logistics - export - trade - production cycle and external variables in each phase will be provided, taking into consideration the risk factors. The results of competitiveness ranges show positive figures for the province of Guayas about Los Rios and El Oro, expressing a lower risk for the investor, despite the risks inherent in the banana sector, investment in the sector, the market is highly attractive for any private investor and the state.