PROPUESTA DE UN MODELO DE NEGOCIO DE EXPORTACIÓN, PARA LOS EXCEDENTES DE ARROZ PROCESADO BLANCO DEL CANTÓN DAULE, PROVINCIA DEL GUAYAS, HACIA EL MERCADO COLOMBIANO.

Abstract

The rice is one of the principal agricultural products that the Ecuador produces, the same one that possesses excellent characteristics in his boiling, it making attractive largely of the local market and niches of international market. Ecuador produces high volumes of this gramínea, so much so in short periods of time, big quantities are harvested, causing surpluses of the product, that congestiona the rice market of the country, one of the affected zones and the one that will be analyzed concretely, is the zone of the Canton Daule, Province of the Guayas. The intention of the project, it is to create an offer on business models of export for the surpluses of processed white rice of the canton Daule, towards the Colombian market. The precedents will be investigated, current situation and it will be done