ESQUEMA DE DISTRIBUCIÓN DE PRODUCTOS DE CONSUMO MASIVO GENERADOS POR LAS PYMES EN GUAYAQUIL.

Abstract

Most companies in Ecuador are SMEs , generating sales of its products primarily in the areas close to home, which stems from the lack of trading knowledge that their manager possess. The distribution of mass market products generated by SMEs in Guayaquil, performed through the execution of a plan, as proposed in the present study, through the definition of goals to achieve, implementation of customer service by a proper management of the sales and control of logistics would allow distribution outside the current borders of the undertakings concerned, reducing recovery time liquidity of production investment, and becoming more visible towards its consumers, allowing consequently the expansion of possibilities in their growth potential to gain more control in their target market. As a result of the investigation we got interesting information that could be useful to guide SMEs to distribute its goods with an own distribution system, trying to reduce failure during the process due to lack of knowledge on basic commerce aspects.