INTERNACIONALIZACIÒN DE LA MEDIANA EMPRESA: UNA REVISISÓN TEÓRICA DE LOS PRINCIPALES MODELOS

Abstract

Nowadays, the internationalization allows the organizations to survive and keep on with profitability over time, because the identification of new markets with unsatisfied needs is an opportunity to increase the participation and to introduce new abilities for the companies that get interested in this strategy. Therefore, this current paper evaluates, from a historical - theoretical perspective, the various processes of internationalization from different views provided by the researchers of this area, this means that many approaches have been identified, such as the economic one, the one of processes, the one of networks and the born global ones. Later on, the medium-sized business will be analyzed from the internationalization perspective, identifying their characteristics and the risks they might be subject of, to conclude that the search for international markets involves a step-by-step process that must be respected and, although the authors have done their research in big corporations, it can be clearly identified that the size of the company is irrelevant for the process, therefore, both small and medium-sized business can decide to look for new horizons outside their national markets.