ANÁLISIS DE LA PARTICIPACIÓN DE LAS TRANSNACIONALES EN EL COMERCIO MUNDIAL DEL BANANO Y SU IMPACTO EN EL MERCADO ECUATORIANO

Abstract

The Banana foreign commerce has always been dominated by transnational companies. Since their beginning they have commercialized bananas in a big scale, managing and controlling all the logistic chain, ripening and distribution. Thanks to its long trajectory on the banana business, they have achieve high standards of quality and have reach very good position on the different markets. However, inspite of the importance that the transnationals have on the banana foreign commerce, its participation have been affected of the last decades. In Ecuador, the worldwide biggest banana exporter, the transnational have also influenced in their market, even thou their presence is not the largest one in the country, its worldwide participation affects the Ecuadorian banana business. That’s why the purpose of this project is to investigate which factors have caused the drop of this company’s participation and also to know the impact in the Ecuadorian market.