PLAN DE NEGOCIOS PARA LA IMPLEMENTACIÓN DE UN CENTRO DE REHABILITACIÓN – SPA PARA ADULTOS MAYORES, EN LA CIUDAD DE GUAYAQUIL”

Abstract

The present project understands in an analysis that allows to determine the feasibility of carries out the implementation of a center of rehabilitation-SPA, in the city of Guayaquil, directed principally persons of the third age (bigger than 60 years) that generally suffer from corporal ailments and demonstrate diverse cognitive disorders, as result of the aging of his muscular fiber, the lack of exercise, the sedentarismo and other aspects that have concerned the life of the persons and whose consequences can be estimated by major incident in advanced ages. Under this context, the reasons that motivate the development of the present study divide as consequence of the scanty offer of services of rehabilitation-SPA, for this group of persons considered as minorities