MEJORES PRÁCTICAS TIC EN LA COMERCIALIZACIÓN Y LOS SERVICIOS DE LA MEDICINA PREPAGADA EN EL ECUADOR

Abstract

The present work of titling seeks to improve the marketing and the prepaid medical services with the use of Information and Communication Technologies (ICT), which it has now been converted into a tools of fundamental work for companies, for this reason develops an investigation pursuant to the particular target group, using surveys and interviews as tools for research, obtaining the desired information for decision-making. The work account with bibliographic sources, which support the work. However the problem has been the cause for the development of the research, because it is through this it has been observed what you want to investigate and what are the results for the development of the work. This is a basis for the application of ICT in the marketing and provision of prepaid medical services. In relation to the results obtained, we were unable to identify that the use of ICT contributes to improve the marketing processes and provides competitive advantages for the companies that deploy, since further improves the flow of information between the company and its customers.