ALIANZAS PUBLICO-PRIVADAS PARA COMERCIALIZACION DE SANDIA, ENFOQUE: PEQUEÑOS AGRICULTORES, COMUNA EL AZUCAR – PROVINCIA SANTA ELENA

Abstract

The present article, there is delimited to the particularities and to the territory of the Commune The Sugar, province of Holy Elena, focused in the chain agroproductiva of the watermelon as fresh fruit and the alliances that could arise between the actors of chains of value, taking of it indexes the law of popular and solidary economy ó by means of inclusive business, with mike, small ó medium companies across an associative model with the small farmers. The participation of the government and of the private company, it is fundamental for the creation of alliances, with multisectorial intervention, to favor in this case to the agriculture, industry and services, complementing them. The implementation of alliances, it is allowed that the small producers should have access to better resources, infrastructure and training, for which methods such as regional councils or other forms of interaction that result in an efficient dialogue. (MCPEC, 2011) The process aims to improve the incomes of small farmers in the Comuna El Azúcar, with increased productivity and marketing margin.