“ANÁLISIS DEL IMPACTO DE LAS VENTAS AL ESTADO EN LAS MICRO Y PEQUEÑAS EMPRESAS DEL SECTOR DE LA INDUSTRIA GRÁFICA EN LA CIUDAD DE GUAYAQUIL”

Abstract

This research is a qualitative analysis of micro and small enterprises in the printing industry of the city of Guayaquil, where the aim is to describe the way in which sales are attending State. Using an in-depth interview guide information of four companies from a total of 18 businesses registered in the Chamber of Small Industry of Guayaquil (CAPIG). The results show that three of the four companies involved in the procurement process of the Ecuadorian State, and this has even represent 50% of its annual sales, reaching in one case the US $ 300,000 for 2014. These three companies have staff dedicated to identifying processes that can participate and bid preparation, but lack standardized for these activities, even though they recognize that they are important for the sustainability of business processes in the future. The company that does not participate in the processes of procurement, this is because it considers that the amount thereof is not worth the amount of effort that must be made. He added that they are not always in his personal opinion, transparent and advance has selected the winner. As a recommendation of the study slides are provided to teach micro and small enterprises in the printing industry Guayaquil to make sales to the state, without seeming to them that are cumbersome or complex processes.