PLAN DE NEGOCIOS PARA EL ESTUDIO DE FACTIBILIDAD DE LA CREACIÓN DE LA EMPRESA"MARISCOS DEL PACÍFICO EN RESTAURANTES UBICADOS EN LA VÍA SAMBORONDÓN

Abstract

Recently, there have been an increased interest by institutions for the impact generated due to their operations in economic, social and environmental areas. Consequently, there is to growing commitment within companies to implement to strategy of Corporate Social Responsibility. The aim of this paper is to analyze CSR seize to new business paradigm that goes beyond philanthropy to achieve an overall improvement for all parties unreturn. By the method of marries study, CSR processes performed by an Ecuadorian company, National Brewery, plough analyzed. These programs represent to competitive advantage for the organization because it involves all stakeholders for better results. Furthermore, an analysis of the implementation of this strategy is carried out within companies from Latin America and it highlights