MODELO DE GESTIÓN DE UTILIZACIÓN DE TICS EN MEJORAS DE PROCESOS DE PYMES DE GUAYAQUIL

Abstract

This article describes how small enterprises should manage change towards technology, studying factors from a managerial point of view, so that they are sustainable and represent real economic benefit like the relationship between organizational culture and technological change in a company, and the conditions that a company should comply to manage information systems .It also analyzes the small and medium companies from Guayaquil and demonstrates with cases how strategy is the basis that holds together change and the initial point of the process. Considering the diversity of offers in the market, the author does a comparison between the benefits of a information systems online and offline that should allow to identify the better option for the needs demanded by companies in surveys done by the author