EL USUARIO COMO LECTOR ACTIVO Y PROTAGONISTA DEL PERIODISMO COMUNITARIO: CASO SEMANARIO VIVA SAMBORONDÓN

Abstract

The community journalism, unlike the traditional one, encourages the continued involvement of the user who becomes manager and protagonist of the story, leaving the journalist as broadcaster of the event. This kind of journalism affects the behavior of the reader so that he interacts more closely with the media. This research aims to show how changes the behavior of the reader and how a community-based sample brings in relationships of a specific community. Furthermore, it highlights the importance of social networks like Facebook and Twitter, the most used in the country, to facilitate and accelerate the contact between a media, in this case weekly Viva Samborondon, and the average citizen since he has access to make a complaint, request help, have something new, join an event; among other things not disassociated with the exercise or the objective of communication.