PLAN MAESTRO PARA MEJORAR LA MOVILIDAD EN EL SECTOR COMERCIAL DE ENTRE RIOS, SAMBORONDON.

Abstract

The project aims to implement a mixed-use real estate project for Entre Ríos zone, designed for users between 25 and 36 years old, determinated to cover the urban needs and general demands of the sector, in order to benefit the community by offering solutions creative for entrepreneurship that generate employment and housing. Currently, the commercial sector of Entre Ríos is divided because it lacks comprehensive planning between public spaces, parks and projects that benefit the development of the activities in the sector. Through 154 surveys to executives within the study area, the data obtained justify the project. As a result, it was found that 62% of respondents reside and work within Samborondón. The other 38% have to move in and out of the zone to get to their jobs. Of the total, 47% would like to live in the same building where they work, either to reduce costs, save time and easier transport. For this reasons it´s considered that the design of the project focuses on improving the quality of life of workers, entrepreneurs and residents of the sector, in order to provide pleasant public spaces in the area as well as a modern and affordable residential area for the young population of the city