INFLUENCIA DEL NIVEL DE SATISFACCIÓN EN EL DESEO DE ASISTIR DE LOS VISITANTES DE LA FERIA GASTRONÓMICA INTERNACIONAL RAÍCES, 2018.

Abstract

The growing interest of gastronomy as one of the decisive elements to select a tourist destination requires that the value of customer satisfaction be at a high standard. That is why this article measures the level of satisfaction and the factors that influence the assistants at the most important gastronomic tourism event in Ecuador, called Feria Gastronómica Internacional Raíces 2018. Methodologically, the treatment of the data of this work is composed of non-probabilistic sampling technique, for convenience and exploratory, commonly used in this type of research, where individuals are available in an accessible manner, in an indeterminate number and in a specific space. The research approach was quantitative. The survey instrument used to collect the valid research data to 397 people. According to the Department of Tourism and Civic Promotion of the Alcaldía de Guayaquil, nearly 70 thousand national and foreign visitors attended the Centro de Convenciones Simón Bolívar, venue of the Fair. In order to obtain their perception of the event, the evaluation of attributes of logistics under the scale of Likert of five points was used Among the findings found, he noted that the attributes of wifi network, duration of the event and location, obtained an average of 4.64 / 5 which is considered as a high level of satisfaction, while the acoustics did not meet the expectations of visitors since his grade was 3.97 / 5.