LA PLANIFICACIÓN COMERCIAL Y LA MEJORA DE LOS INGRESOS DE LA ASOCIACIÓN MI CANOITA TURÍSTICA DE VINCES.

Abstract

This investigation rises due to the need of improving the level of incomes in the Mi Canoita Turística Association, which is located in the Wetland Abras de Mantequilla in Vinces. This entity is formed by a group of farmers that essentially live from agriculture but, however they are associated they have not got benefit from team work because they are very individualistic, which keep their levels of unsatisfied basic needs in high positions. The investigation required a documental study in topics related to planning and a field research carried out by surveys that were applied to their members. Field research made evidence of the lack of planification and direction of their activities, as well as the inexistence of associativity for developing agricultural and touristic work. The investigation contributes with suggestions for the planification that should be executed in this type of associations for the commercialization of their products.