‘‘ELABORACIÓN Y COMERCIALIZACIÓN DE UNA BEBIDA ENERGIZANTE A BASE DE EXTRACTO DE HOJA DE COCA PARA LA CIUDAD DE QUITO’’

Abstract

It is considered to investigate four vital foreheads for the product development: scientific Front, economic front, social forehead, and political and normative front, in such a way that it could manage extract to the coca of the illegal substances. With this promovería and one would spread the cultural, medicinal, food, economic, commercial values and virtues of the leaf of national coca, revaluating the image of this natural resource of the Andean culture, promoting this way the change of perception of the legal and natural persons opposite to the sacred leaf of coca.