DISEÑO DE UNA ESTRATEGIA DE RESPONSABILIDAD SOCIAL EN UNA EMPRESA DE PRODUCTOS QUÍMICOS (DESINFECTANTES GUAYAQUIL S.A.)

Abstract

After six years working in a company producing chemical inputs and having collaborated in areas such as: Customer Service, Manufacturing, Purchasing, Public Procurement and Administrative, I have managed to rescue the importance of new trends, not only to innovative but also ecological. My research aims to establish a strategy in which both, the consumer, the environment and the economic development of the company have a remarkable change and overcoming. That is, not only to be pioneers in this field as a production company, but to generate a change in general level from the microenterprise to already established businesses; Creating a sustainable environment capable of being very profitable by expanding unnecessary cost reduction but also making a difference when we care about the environment. In conclusion, supply the market with chemicals that have margins of social responsibility starting from what would seem the most basic but almost elementary when it comes to developing an input, its presentation.