INFLUENCIA E IMPACTO DE LA RESPONSABILIDAD SOCIAL EN RELACIÓN A LA EFICACIA DE LAS PYMES EN ECUADOR. CASO DE ESTUDIO: HACIENDA NUEVA COLONIA

Abstract

The importance of corporate social responsibility (CSR) lies in the positive impact that a company can have on society, the environment and economic viability. Given that it is a relatively new topic in Ecuador, most of the large companies are the ones that have a CSR program, while there are fewer SMEs that consider it a necessary factor for their development because they have different priorities and therefore, do not take the CSR programs as seriously as large companies do. In order to determine the effectiveness of CSR programs in SMEs, this paper analyzed the case of the company Nueva Colonia. This analysis provided information to determine the relationship of CSR programs; so that it can be applied in SMEs in Ecuador. The objectives were achieved through a literature review and an interview with the manager of Hacienda Nueva Colonia. The results revealed that it was possible to establish the relationship of CSR programs in SMEs through the company. In addition, recommendations were proposed to improve SR programs in order to ensure the benefits of all stakeholders.