DISEÑO DE UNA PROPUESTA PARA LA CREACIÓN DE UNA AGENCIA ESCUELA DUAL. CASO: UNIVERSIDAD DE ESPECIALIDADES ESPÍRITU SANTO (UEES)

Abstract

The present exploratory-descriptive study seeks to analyze the Ecuadorian legislation, the institution Universidad de Especialidades Espíritu Santo (UEES) and its situation; based on this, it proposes the implementation and conceptualization of the dual agency "TRAVEL UEES" in order to encourage the labor insertion of students, provide a more didactic education and raise the standards of the Faculty of Tourism and Hospitality. It was concluded that it is necessary to create a legal entity and delimit its relationship with the university through an inter-institutional agreement. The study also shows the relation of the agency with the syllabus, the prerequisites of the interns and an organizational chart; suggested the educational and youth tourism as the ideal niche and how to use branding, contracts and current location as a competitive advantage; and highlights the low costs and opportunities that can motivate the initial financing of a self-financed project.