PLAN DE FACTIBILIDAD EN EXPANSIÓN TERRITORIAL PARA LA EMPRESA FAMILIAR "HOT WOK & GRILL" EN LA CIUDAD DE GUAYAQUIL

Abstract

By means of the present investigation focused on the territorial expansion of familiar companies whose objective is to determine the feasibility of identifying the appropriate commercial strategy to execute the correct use of existing resources in order that the territorial expansion of the company was made The best way. Family businesses in Ecuador currently occupy a high insertion rate in the market and these can become small or medium-sized enterprises; if adequate points of action are not established these companies could enter a phase of conflict because if a succession is not established establishing the relevant hierarchy could fail to expand the business, demonstrating that feasibility and entrepreneurship are necessary to exercise the management and profitability model of the family business "Hot Wok & Grill "In the province of Guayas, is supported by the SWOT analysis and demonstrates the possibility of meeting the objectives set in the research process obtaining very good results in reference to the IRR and VAN, determining the feasibility of implementing the expansion process territory for the family business "Hot Wok & Grill" in the province of Guayas promoting new jobs and verifying itself as a profitable business.