APLICACIÓN DEL CUADRO DE MANDO INTEGRAL EN UNA EMPRESA IMPORTADORA DE REPUESTOS DE MOTOS DE LA CIUDAD DE CUENCA

Abstract

This work aims to create a management tool based on the Balanced Scorecard (BSC) with the support of information and communication technologies (ICT) using a practicable system "Excel" in an importer of motorcycle parts in Cuenca, IMPODIRECT. CIA LTDA. departments that are involved in this study are: cellar, accounting, import and sales. To carry out the implementation phase is followed for the preparation of CMI as detailed in the results section, gathering information to be indispensable through interviews with managers and department heads, identifying: business strategy, strategic objectives, mission, vision, organizational structure, products, employees, procedures, process structure. It manages to create an application according to the present, allowing you to view the performance of each key performance indicator, business-oriented efficiency and allows you to get information in real time giving optimal analysis of a situation for decision.