INCIDENCIA DE LAS MEDIDAS GUBERNAMENTALES EN EL SECTOR AUTOMOTRIZ EN LA MARCA CHEVROLET EN CONCESIONES DE LA ZONA DOS PERIODO 2.012 HASTA MARZO 2.015

Abstract

In Ecuador, the automobile production began in the 50s of last century with the production of metal pieces and parts; and the vehicle was assembled in 1973. The Chevrolet brand is number one in the country; prices, quality of vehicle, customer service and brand reputation has allowed them a greater than 40% of Ecuadorians auto market positioning. In this paper a descriptive study is performed of actual state in the automotive sector in the nation and in particular, the Chevrolet dealerships in zone II. To the study, the antecedent, the legal framework and current state of the automotive industry are established, to determine the behavior of the nation's production and sales of the Chevrolet brand dealers Zone II. As results, this work samples that dealers Zone II of Chevrolet have had a decline in sales of approximately 15% and an increase in prices of between 10.94% and 12.06% in most models they sell. One of the main causes of the current situation is in government measures affecting the automotive sector in Ecuador.