INTELIGENCIA EMOCIONAL APLICADA A LA VENTA DE ELECTRODOMÉSTICOS

Abstract

This article discusses the basics of emotional intelligence, which are applied to develop skills in conflict management and negotiation appliance companies are studied. Goleman, Fuentes, Olivares, Ayuqui, Gomez Gutierrez, Marley, Salovery and Montaño, who define emotional intelligence with similar aspects such as: its qualities, their emotions, their philosophy and theories for it nine authors are exposed practical skills, followed by analysis of the methodology to strengthen professional skills, using four techniques of Emotional Intelligence, which becomes a guide for marketers, managers and sales managers appliances. Besides the development of home appliance industry in Ecuador it addressed and highlights the main internal and external factors that influence the purchase decision of consumers. It is also considered an analysis of customer emotions caused by promotional tactics and customer service. The variables that support the use of emotional intelligence and best practices in the sale of appliances are exposed.