“DESAFÍO DE LAS EMPRESAS PARA RETENER A LOS MILLENNIALS ECUATORIANOS”

Abstract

Millennials have ceased to be the generation of the future and have establish themselves as the generation of the present. Currently they occupy a large part of the workforce, and companies face the challenge of retaining a generation with very high expectations and little commitment to their work. This generates losses not only of time and money, but also of valuable talent. Getting to know the Ecuadorian millennials is essential to understanding them and rethinking the strategies of retaining human talent that currently are not effective. For this reason, the present investigation has the purpose of establishing how the companies can retain the Ecuadorian millennials. For this, secondary sources were used, such as the literature review and primary sources, such as surveys of young millennial professionals from the city of Guayaquil. In this way it was possible to conclude that the development opportunities and continuous training within the company are fundamental to increase their commitment and retain them. In such a changing and competitive work environment, retaining millennials is an opportunity for companies to take advantage of their full potential, continue to innovate and, together with the talent of other generations, achieve a differentiating factor towards success.