LA RESPONSABILIDAD SOCIAL COMO ESTRATEGIA DE CRECIMIENTO DE LAS PEQUEÑAS EMPRESAS DEL SECTOR MANUFACTURERO

Abstract

The organizations always are pending of all the activities that must be realized and especially do it of the as responsible as possible form, nevertheless, still there exist companies that they do not know completely of what he carries the CSR for his organizational structure. The aim of this work is to analyze if the companies of the sector apply strategies of social responsibility and in case of not making it know for what reason they do not apply them. For the development of this work we used the qualitative method of the investigation. The techniques that was used for this study was that of the survey with the purpose of being able to understand the behavior of the variables of study that for this case is the social responsibility and his strategies inside the growth of the companies. 71.4 % of the polled ones indicated that the manufacturing companies do not apply any type of strategy of managerial responsibility, and this owes to that they have neither information nor knowledge of the benefits that generate this type of strategies.