PLANTEAMIENTO DE UNA DISTRIBUCIÓN ESPACIAL PARA LA COMERCIALIZACIÓN DE PRODUCTOS DE HOGAR

Abstract

The project will then carry out an in-depth study of different departmental stores in which Home products are highlighted. National and international stores were chosen to analyze the spatial distribution and commercial flow of customers. In this investigation, several visits to the national stores were made and the different flows were analyzed at different times. Additionally, parameters for commercial spaces and their standards were identified. In the research process surveys were carried out to the staff of the department stores to be able to emphasize what the client is looking for and the availability of the same. Of the commercial proposals not all have the needs of the consumer. In view of the fact that at the national level there is no study that analyzes the commercial flow in household products in the city of Guayaquil, this thesis focuses, based on this study, on an attractive and dynamic proposal for the client's journey. Many of these textures and contrast colors help us focus the customer's attention and serve as a guide. The contrasts and reliefs in the moldings complement the style and design of the store that aims to attract the customer and seduce him to the purchase.